{"id":23856,"date":"2025-10-15T14:02:58","date_gmt":"2025-10-15T14:02:58","guid":{"rendered":"https:\/\/solutionsm.ca\/using-video-in-marketing-or-decline-heres-what-quebecs-business-leaders-have-already-realised\/"},"modified":"2026-06-09T13:34:02","modified_gmt":"2026-06-09T13:34:02","slug":"using-video-in-marketing-or-decline-heres-what-quebecs-business-leaders-have-already-realised","status":"publish","type":"post","link":"https:\/\/solutionsm.ca\/en\/using-video-in-marketing-or-decline-heres-what-quebecs-business-leaders-have-already-realised\/","title":{"rendered":"Using Video in Marketing or Decline: Here\u2019s What Quebec\u2019s Business Leaders Have Already Realised"},"content":{"rendered":"\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/solutionsm.ca\/wp-content\/uploads\/2025\/09\/food-photography-2024-12-04-12-48-22-utc-1-1024x488.jpg\" alt=\"video camera filming a food reel - marketing video\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><br \/><br \/><br \/><br \/><br \/><br \/><br \/><\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><br \/><br \/><br \/><strong>Why Use Video in Marketing in 2025<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Simply put, using video in marketing in 2025 is essential, and it works incredibly well. It grabs attention, communicates your ideas clearly, drives more engagement, strengthens your brand image, and converts better. On top of that, it brings your products to life and connects with your audience on an emotional level.<\/p>\n\n<p class=\"wp-block-paragraph\"><br \/><br \/><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Video isn\u2019t just a trend, it\u2019s the reality<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Look around you. Your customers spend 17 hours a week watching videos on TikTok, Facebook, Instagram\u2026 Not 17 minutes; 17 hours. And guess what? 83% of all internet traffic is video.<\/p>\n\n<p class=\"wp-block-paragraph\">We\u2019re not making these numbers up. <a href=\"https:\/\/www.hubspot.fr\/statistiques-marketing?hubs_content=www.hubspot.com\/marketing-statistics&amp;hubs_content-cta=cl-dropdown-menu-link&amp;__hstc=20629287.14fa0f627dacd90a028ef2d7d3005093.1757094614917.1757094614917.1757094614917.1&amp;__hssc=20629287.1.1757094614917&amp;__hsfp=3120465613&amp;_gl=1*9b53v6*_gcl_au*MTQ3NDc2NzA1OC4xNzU3MDk0NjA2*FPAU*MTQ3NDc2NzA1OC4xNzU3MDk0NjA2*_ga*ODAwODIxMzkyLjE3NTcwOTQ2MDY.*_ga_LXTM6CQ0XK*czE3NTcwOTQ2MTUkbzEkZzAkdDE3NTcwOTQ2MjQkajUxJGwwJGgw*_fplc*MjMyNHFJOENOdnpVUWRWQ1MzZmhSaU52MHlmM0glMkJlaFY0Z1FrYXF3eGhaQmxjSzh0RGtJTmhCekZJZEFqMmEzc0RHeWV1Sk1LNHg5allFMndjYUNRbFdvQkRQaU42d2ZRSiUyQkVibVpwbVlTQUhxQTYydldmeWxPdUFhVE9MQSUzRCUzRA..\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> tells us that 91% of businesses already use video as a marketing tool. And consumers? 89% of them want even more.<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s what\u2019s really going on, in a nutshell:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>People watch an average of 17 hours of video per week<\/li>\n\n<li>95% of marketers consider video crucial to their strategy<\/li>\n\n<li>83% of consumers want to see more video content from brands this year<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These stats tell us one thing: this is no longer a trend, it\u2019s essential. And TikTok and Instagram Reels aren\u2019t just for teens dancing anymore, they\u2019ve become powerful engagement machines.<\/p>\n\n<p class=\"wp-block-paragraph\"><br \/><br \/><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>The art of the hook: capturing attention in 2 seconds flat<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Here\u2019s the harsh reality: you have exactly 2 seconds to convince someone to stay on your video or Reel. Two seconds to make the difference between a quick scroll and an engaged viewer.<\/p>\n\n<p class=\"wp-block-paragraph\">That\u2019s less time than it takes to ask, \u201cIs this interesting?\u201d So your opening moments need to hit hard. You can do this in different ways: a strong visual hook (someone doing something unexpected), an audio hook (a sound, a shout, music, a key phrase, or even a surprising stat), or compelling on-screen text.<\/p>\n\n<p class=\"wp-block-paragraph\">Need help with your hooks? Solutions M can help with that too. Learn more here: <a href=\"https:\/\/solutionsm.ca\/en\/video-production\/\">https:\/\/solutionsm.ca\/en\/video-production\/<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Artificial intelligence is changing everything<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">If you still think creating video content is as complicated as assembling IKEA furniture without instructions, think again. AI has completely changed the game.<\/p>\n\n<p class=\"wp-block-paragraph\">75% of video marketers already use AI tools to create or edit their videos. And it works: AI-generated videos get 32% more engagement on Facebook and Instagram.<\/p>\n\n<p class=\"wp-block-paragraph\">Even the ROI speaks for itself:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>85% of marketers plan to increase their video budget this year<\/li>\n\n<li>AI-powered campaigns reduce launch times by 41%<\/li>\n\n<li>91% of consumers say video quality influences their trust in a brand<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><br \/><br \/><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Stop burying your head in the sand<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Here\u2019s the thing: 52% of people are more likely to share video content than any other format. That\u2019s free marketing happening on its own.<\/p>\n\n<p class=\"wp-block-paragraph\">And if you think this is only for big companies with Coca-Cola-sized budgets, think again: 68% of marketers who aren\u2019t using video yet plan to start this year. (About time.)<\/p>\n\n<p class=\"wp-block-paragraph\">In 2025, the importance of video marketing is no longer up for debate. With 3.3 billion digital video viewers worldwide and 93% of businesses considering video essential, the train has already left the station.<\/p>\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re in B2B or B2C, whether you want to create viral Reels or craft high-performing hooks, one thing is clear: those who don\u2019t get on board now risk watching their competitors pull ahead.<\/p>\n\n<p class=\"wp-block-paragraph\">So what are you waiting for to integrate video into your strategies and campaigns? In 2025, it\u2019s not just a recommendation, it\u2019s a necessity.<\/p>\n\n<p class=\"wp-block-paragraph\">And by the way, we can take care of it for you. Check out our video services here: <a href=\"https:\/\/solutionsm.ca\/en\/video-production\/\">https:\/\/solutionsm.ca\/en\/video-production\/\u00a0<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><br \/><br \/><br \/><br \/><br \/><br \/><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Sources:<br \/><a href=\"https:\/\/www.blogdumoderateur.com\/youtube-tiktok-instagram-reseaux-sociaux-2025\/\n\" target=\"_blank\" rel=\"noopener\">https:\/\/www.blogdumoderateur.com\/youtube-tiktok-instagram-reseaux-sociaux-2025\/<br \/><\/a><a href=\"https:\/\/vidico.com\/news\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vidico.com\/news\/video-marketing-statistics\/<\/a><br \/><a href=\"https:\/\/www.hubspot.fr\/statistiques-marketing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.hubspot.fr\/statistiques-marketing<\/a><br \/><a href=\"https:\/\/www.submagic.co\/blog\/best-hooks-for-tiktok-and-instagram\" target=\"_blank\" rel=\"noopener\">https:\/\/www.submagic.co\/blog\/best-hooks-for-tiktok-and-instagram<\/a><\/em><br \/><br \/><br \/><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Why Use Video in Marketing in 2025 Simply put, using video in marketing in 2025 is essential, and it works incredibly well. It grabs attention, communicates your ideas clearly, drives more engagement, strengthens your brand image, and converts better. On top of that, it brings your products to life and connects with your audience [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-23856","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"acf":[],"_links":{"self":[{"href":"https:\/\/solutionsm.ca\/en\/wp-json\/wp\/v2\/posts\/23856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/solutionsm.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsm.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsm.ca\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsm.ca\/en\/wp-json\/wp\/v2\/comments?post=23856"}],"version-history":[{"count":0,"href":"https:\/\/solutionsm.ca\/en\/wp-json\/wp\/v2\/posts\/23856\/revisions"}],"wp:attachment":[{"href":"https:\/\/solutionsm.ca\/en\/wp-json\/wp\/v2\/media?parent=23856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsm.ca\/en\/wp-json\/wp\/v2\/categories?post=23856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsm.ca\/en\/wp-json\/wp\/v2\/tags?post=23856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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