Do you have a LinkedIn business page?
As you’re probably well aware, there’s a lot more to the world of social media than Facebook. Let’s take a closer look at LinkedIn. So many people have an account on this social network created in 2002, two years before Facebook, and many don’t even use it for their company, and therefore don’t have a LinkedIn page for their business.
A LinkedIn page allows your business to increase its visibility, showcase its culture, increase networking opportunities, and on top of that, find talent and gather candidates.
In fact, almost 50% of the Canadian population is present on this network, so you’d be crazy not to take advantage of it.
So here are 7 tips from the pros to boost your LinkedIn Business page and stand out from the competition.
Increase your LinkedIn Business page ranking
It’s often said that what’s important is inner beauty, but first you have to make a good first impression. That’s why it’s so important that your profile picture and banner represent who you are.
For the profile image, use your logo – d’uh! For the banner, you could show your products or services, without too much text.
*Note that as of 2021, your page banner should measure around 1128 px by 191 px.
Add keywords
Whether it’s in your description, or even in your publications, it’s a good idea to add keywords related to your products and/or services, which will increase your page’s SEO.
Direct people to your business page
Want people who already know you to follow your LinkedIn Business page? Let them know! Add a link on your website to your account. Mention it in your communications, etc.
Post your job offers
Since LinkedIn is a professional network, it’s ze place to publish your job offers, because your next employees are bound to be connected to it. It’s a great way to get more visibility with candidates.
Get your employees involved
What makes a company strong? The chairs? The coffee? The green plants in your office? Surely not, you always forget to water them!
It’s the employees who make the company, and these employees can certainly help propel your LinkedIn page. Involve them and kindly invite them to share publications and talk about your organization.
Get the clients involved
Like the previous tip, you could benefit from asking your clients and partners to talk about you. They’ll then act as ambassadors for your company, at little or no cost to you free of charge! It’s all the more interesting if the customer in question has a large network of contacts and a strong following!
Publish regularly
You don’t necessarily have to publish every hour, or even every day. However, your LinkedIn Business page can benefit from at least one weekly publication.
What do we publish? Opt for content that demonstrates the company culture, your team-building activities; content that will make people want to work with you. Don’t forget to showcase your employees, talk about their accomplishments and make them proud. And above all, use visuals. Without images, your publications will certainly not have the same reach and visibility, as they will go unnoticed in users’ news feeds.
