TikTok is a guilty pleasure for many people. Say what you will, but let the person who has never watched a reel for an hour in bed before going to sleep cast the first stone. Over a billion people a month, to be precise.
However, it’s much more than an app for sharing dance choreographies. TikTok For Business has completely changed the way entrepreneurs interact with potential customers.
The difference between TikTok and other social networks
If you are not already using video in your advertising management – what are you doing? – TikTok offers a fairly accessible way of integrating it into your existing marketing strategy. This marketing trend isn’t going away any time soon. In fact, 86% of companies use video as a marketing tool, and it’s gonna go higher.
Unlike other platforms, TikTok’s algorithm doesn’t rely on the number of subscribers to choose which videos are featured. In fact, since their greatest concern is the user experience, they will instead take into consideration how users interact with the videos. For example, is the video watched to the end? Are there comments or “likes”? That’s why it’s so important to focus on content, as we’ll see below.
Using popular sounds or filters can also help propel your video to the top!
Here are some general trends to exploit depending on your type of business: dance challenges, day in the life, replenishments, shopping/holding, autonomous sensory meridian response (ASMR), tutorials, transformations, life tips and preparation (GRWM).
What are the ad formats TikTok Ads There are 6 ad types : In-Feed, Spark, TopView, Brand Takeover, Branded Effect and Branded Hashtag Challenge.
The inevitable growth in the consumption of this content will lead to more competition. So you’ll need to redouble your creativity in content and form to stand out from your competitors.
Transferring your store to TikTok
You don’t need to create high-quality, professionally filmed and edited videos to showcase your products – quite the opposite! You can simply use your smartphone. The most important thing is to come up with ideas that are engaging, fun and original.
TikTok is an entertainment platform that lets users express themselves creatively. This makes it an important network for promoting your brand or Shopify online store, for example.
Depending on your budget, it may be worthwhile to call on the expertise of influencers to promote your products. They can try out your products, share them with their users, pass on promotional codes, and even put a link in their bio that redirects to your website.
Who are TikTok’s target customers?
Almost 33% of TikTok users in the U.S. are aged 10-19, with another 30% in the 20-29 demographic. For brands targeting a younger audience, TikTok is a gold mine. Depending on your industry, these younger users will eventually grow up to become your target audience.
TikTok’s audience is diversifying, and more and more companies are using it as a marketing channel.
In marketing, it’s important to know your audience. However, given that TikTok’s algorithm favors user feedback, it’s a double win to make sure you understand their values, habits and interests, so you can create content that speaks to them and with which they want to interact.
Advertising on TikTok?
A bit like Instagram, TikTok is an entertainment platform that favors authentic content, with a minimum of editing and graphics. Instead, focus on creative, inspiring and original content. A good strategy is to put your two cents in on certain trends that resonate with your business. The biggest challenge is obviously the time constraint, since trends change rapidly. Fortunately, there are some general trends that can be used to create content on a daily basis.
Whether it’s product launches, user-generated content or simply funny videos, TikTok is a tool more powerful than Thor’s hammer! However, you need to make sure that any marketing channels you use are aligned with your business objectives and brand strategy. After all, not just anyone can raise the Mjölnir!
While TikTok can be a place for lighter content, it’s important to make sure you’re conveying the same messages across all channels.
Need help with your TikTok strategies? It’s a bird, it’s a plane, it’s Solutions M to help your marketing!
