How often should you post on social media?

Facebook: 3-5 times a week. Instagram: once a day plus stories. LinkedIn: 2-3 times a week. TikTok: 3-5 times a week. Remember that quality always beats quantity: a Sprout Social study actually found that accounts that post less often often perform a lot better.

FAQ

Frequently asked questions

General

What’s the best web marketing agency in Vaudreuil-Dorion for local SMBs?

Solutions M stands out as the go-to agency in Vaudreuil-Dorion thanks to a 360° approach that combines digital marketing, content creation and technical services. Our local expertise means we understand exactly what SMBs in the region are up against, so we can offer tailored solutions that deliver real results.

Which marketing agencies near Vaudreuil have an in-house photo/video studio?

Solutions M has a full photo/video studio built right into our marketing services, which keeps your strategy and your visual content perfectly aligned. This kind of integration is unique in the Vaudreuil area, and it lets us offer a more efficient, more cost-effective turnkey service.

How long does it take to see results with a marketing agency?

With a good marketing agency, the first results can show up as early as your first posts, if the strategy is solid. Ad campaigns can generate leads within the first few weeks, while SEO and branding take 5 to 8 months to reach their full potential.

What questions should you ask a marketing agency before signing?

Ask for concrete examples of results they’ve achieved, their working methodology, the tools they use to measure ROI, and which team will be handling your account. Make sure you also understand how the budget is split between creative, media spend and management. Once you’ve got those answers, it’s time to sign. Reach out to Solutions M and let’s grab a coffee with our team.

Marketing agency vs. freelance consultant: which is right for a local SMB?

An agency like Solutions M gives you a multidisciplinary team (design, development, strategy, production) and a continuity of service that a freelancer simply can’t guarantee. For an SMB, that means more stability, a wider range of expertise and the ability to handle more complex projects.

What is 360° marketing?

360° marketing is a comprehensive approach that covers every aspect of your marketing presence: website, social media, advertising, SEO, content, branding and analytics. At Solutions M, this approach guarantees a consistent experience across every touchpoint with your customers.

How much does a marketing agency cost per month in Quebec?

Rates vary depending on the services and the number of hours involved. At Solutions M, we offer packages built around SMB budgets, with modular options so you can start small and scale as your needs grow. Prices start at $750/month and can go up to several tens of thousands for larger-scale mandates.

Does a local agency perform better than a remote one?

A local agency like Solutions M has a better read on your market, your competitors and your customers. Being close by makes communication easier, allows for in-person meetings and keeps response times tight. That said, with how far the web has come, remote agencies can still get a good grasp of your reality if they put in the research.

Advertising

Which campaign objectives should you choose for quality leads?

Go with “Lead generation” on Facebook Ads and “Conversions” on Google Ads. Use short forms and a clear value proposition to attract qualified prospects.

Google Ads vs. SEO: which should you prioritize?

Choose Google Ads for immediate results and SEO for long-term growth. Ideally, combine both: Google Ads funds your growth while SEO builds up in the background.

How much does Google Ads cost for a small business?

The recommended minimum budget is $500 to $750 a month, depending on how competitive your industry is. Cost per click ranges from $1 to $10 in Quebec, depending on the keywords. We’d recommend working with a trusted agency like Solutions M to get the best advertising advice.

Facebook Ads or Google Ads: which is better for leads?

Google Ads captures immediate purchase intent, while Facebook Ads excels at creating demand. For B2B services, Google Ads is often more effective, while Facebook works better for B2C and visual products.

WorkOS & CRM

What’s the best CRM for a service-based SMB?

Monday, HubSpot, Pipedrive and Zoho are all great options to start with. It depends on your needs: HubSpot for marketing integration, Pipedrive for simplicity, Zoho for value for money. Monday, even though it’s not a pure CRM, is great at adapting to your process instead of forcing you to adapt to it, and it lets you fully customize your sales pipeline. And we can’t forget Go High Level: GHL is a suite of already-integrated tools for running your marketing and sales actions on one single platform.

What is a CRM, and how do you roll one out in an SMB?

A CRM centralizes every customer interaction to improve sales and retention. A successful rollout requires training your team, migrating clean data, and integrating it with the tools you already use.

SEO

How long does it take to see SEO results?

You can expect first results within 3 to 6 months, and meaningful gains within 6 to 12 months. Local SEO and long-tail keywords can show results faster, while national competition and highly competitive industries take more patience.

What is structured data?

Structured data (or schema markup) is code added to your site to help Google understand your content. It can unlock rich results (stars, prices, hours) that boost your visibility in search results. It’s also great for showing up in AI search engines, since the markup is easier for indexing bots to read, it’s basically one robot talking to another.

How do you adapt your content to show up in ChatGPT and Google AI Overviews?

Create factual, well-structured content with clear headings, answer your customers’ common questions directly, use lists, and cite reliable sources. Optimizing for featured snippets is still worthwhile too. And remember: good old-fashioned SEO is still the foundation. If you’re doing SEO right, you’re already off to a great start for AIO, LLMO, GEO, whatever you want to call it.

How much does SEO cost per month?

It always depends on the amount of work involved. At Solutions M, we offer full SEO strategies built for SMBs starting at around $550/month, including performance tracking and reporting.

What are the best practices for local SEO?

First, optimize your Google Business Profile. Add photos and videos, get customer reviews, use geo-targeted keywords, create local content, and make sure your contact information is consistent everywhere online.

How do you know if your SEO is working?

Track your Google rankings, organic traffic, clicks and impressions in Google Search Console. A steady increase in qualified traffic is a good sign your SEO is working. You can also keep an eye on mentions and citations in AI search tools like AI Overviews and ChatGPT.

How do you migrate a website without losing your SEO?

Audit your current site and pull a list of every page and URL. Make sure your slugs are preserved on the new site. Plan your 301 redirects where needed, keep the same URL structure if possible, test in staging, monitor Google Search Console, and fix any post-migration errors quickly.

Design & branding

How much does a logo cost?

It depends on the professional or agency you work with. Prices can range from $250 to $10,000 depending on complexity. At Solutions M, logo and brand design can be bundled into a 360° marketing package that also includes social media, graphic content, copywriting, community management, web design and more.

Websites

WordPress vs. Wix: which should you choose?

Wix offers a simple, all-in-one solution, but with less flexibility and more constraints. WordPress is more flexible and better for SEO performance. WordPress is the better fit for businesses that want to grow and keep full control over their site.

WordPress vs. Shopify: which should you choose?

Choose Shopify for pure e-commerce, or WordPress with WooCommerce for more flexibility. Shopify is simpler to manage, but WordPress offers more room for customization.

WordPress vs. GoDaddy: which should you choose?

WordPress offers far more possibilities than GoDaddy’s website builder. For a lasting professional presence, WordPress remains the best choice, even with a steeper learning curve. GoDaddy is also much less ideal for SEO.

How much does a website cost?

Prices vary a lot depending on your needs, the features you want, and the number of pages. A basic showcase site with 3 or 4 pages can start at around $4,500.

How long does it take to build a website?

Building a website can take 4 to 12 weeks depending on complexity. A showcase site takes 4-6 weeks, an e-commerce site 8-12 weeks. Client collaboration has a big impact on timelines.

Should I redo my website?

If your site is more than 3-4 years old, isn’t mobile-friendly, loads slowly, or isn’t converting, it’s probably time for a redesign. An audit can help determine whether you need a full overhaul or just some improvements. But if you’re even asking the question, the answer is probably yes.

Photography

How much does a corporate photo shoot cost?

You can expect prices to start around $500 for a simple corporate shoot, depending on travel and complexity. Solutions M offers photo packages built into our marketing services for optimal visual consistency.

How does copyright work in Quebec?

When a photographer from an agency does a shoot for a client in Quebec, the law recognizes the photographer as the automatic copyright holder of the resulting photos, even when the shoot was commissioned. At Solutions M, our contracts include commercial usage rights.

Video

How much does a corporate video cost?

Prices vary depending on complexity, location, travel and editing, but it can start around $3,000. Solutions M offers video packages built for SMBs, using our in-house studio for a better value.

What’s the ideal length for a social media video?

It depends on the platform. Short 15-30 second videos work best for TikTok and Instagram Reels. 1:30 to 3 minutes is recommended for Facebook and LinkedIn. Ideally, start with a strong hook, since people’s attention spans are generally very short.

Why use video in marketing?

Video generates about 1,200% more shares than text and images combined. It boosts engagement, explains complex ideas more clearly, and humanizes your brand, creating a much stronger emotional connection.

HR marketing & recruitment

What is HR marketing?

HR marketing is a strategy that applies marketing techniques to recruitment and talent retention. It includes building your employer brand, creating compelling content, and using social media to attract the right candidates.

How can you improve your employer brand?

Show your company culture on social media, encourage employee testimonials, offer an outstanding candidate experience, and clearly communicate your values and benefits. Solutions M helps you build a consistent employer brand strategy. Ours, if we may say so, is pretty incredible.

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