Why Use Video in Marketing in 2025
Simply put, using video in marketing in 2025 is essential, and it works incredibly well. It grabs attention, communicates your ideas clearly, drives more engagement, strengthens your brand image, and converts better. On top of that, it brings your products to life and connects with your audience on an emotional level.
Video isn’t just a trend, it’s the reality
Look around you. Your customers spend 17 hours a week watching videos on TikTok, Facebook, Instagram… Not 17 minutes; 17 hours. And guess what? 83% of all internet traffic is video.
We’re not making these numbers up. HubSpot tells us that 91% of businesses already use video as a marketing tool. And consumers? 89% of them want even more.
Here’s what’s really going on, in a nutshell:
- People watch an average of 17 hours of video per week
- 95% of marketers consider video crucial to their strategy
- 83% of consumers want to see more video content from brands this year
These stats tell us one thing: this is no longer a trend, it’s essential. And TikTok and Instagram Reels aren’t just for teens dancing anymore, they’ve become powerful engagement machines.
The art of the hook: capturing attention in 2 seconds flat
Here’s the harsh reality: you have exactly 2 seconds to convince someone to stay on your video or Reel. Two seconds to make the difference between a quick scroll and an engaged viewer.
That’s less time than it takes to ask, “Is this interesting?” So your opening moments need to hit hard. You can do this in different ways: a strong visual hook (someone doing something unexpected), an audio hook (a sound, a shout, music, a key phrase, or even a surprising stat), or compelling on-screen text.
Need help with your hooks? Solutions M can help with that too. Learn more here: https://solutionsm.ca/en/video-production/
Artificial intelligence is changing everything
If you still think creating video content is as complicated as assembling IKEA furniture without instructions, think again. AI has completely changed the game.
75% of video marketers already use AI tools to create or edit their videos. And it works: AI-generated videos get 32% more engagement on Facebook and Instagram.
Even the ROI speaks for itself:
- 85% of marketers plan to increase their video budget this year
- AI-powered campaigns reduce launch times by 41%
- 91% of consumers say video quality influences their trust in a brand
Stop burying your head in the sand
Here’s the thing: 52% of people are more likely to share video content than any other format. That’s free marketing happening on its own.
And if you think this is only for big companies with Coca-Cola-sized budgets, think again: 68% of marketers who aren’t using video yet plan to start this year. (About time.)
In 2025, the importance of video marketing is no longer up for debate. With 3.3 billion digital video viewers worldwide and 93% of businesses considering video essential, the train has already left the station.
Whether you’re in B2B or B2C, whether you want to create viral Reels or craft high-performing hooks, one thing is clear: those who don’t get on board now risk watching their competitors pull ahead.
So what are you waiting for to integrate video into your strategies and campaigns? In 2025, it’s not just a recommendation, it’s a necessity.
And by the way, we can take care of it for you. Check out our video services here: https://solutionsm.ca/en/video-production/
Sources:
https://www.blogdumoderateur.com/youtube-tiktok-instagram-reseaux-sociaux-2025/
https://vidico.com/news/video-marketing-statistics/
https://www.hubspot.fr/statistiques-marketing
https://www.submagic.co/blog/best-hooks-for-tiktok-and-instagram